We provide fair, factual and cost-effective automated interview

assessments for large organisations.

Benefit from minimum x10 cost advantage &

build the diverse and talented workforce you need.

Here To Help

SAMMI® is our radical new automated interview and soft skills and values assessment system.

Diversity outcomes are baked in from the ground up helping you solve your hiring challenges with confidence and at speed and scale.

Workforce diversity is critical for successful businesses.

ROI Example

*indicative – setup costs not included


SAMMI® manages the pre-selection stage, automating tasks to make them:


Final interview decisions remain in the hands of hiring managers who can be confident the short-list is fair and represents the best candidates.

Our Difference

SAMMI® transforms candidate selection through:

Robust science led approach specifically designed for equality diversity and inclusion.

A dynamic, intuitive interface.

Tackling unintended bias at early-stage selection across large applicant pools.

Optional rapid candidate feedback.

Improved candidate satisfaction and engagement.

Automated processes that are fair, factual, and cost-efficient.

Customisable reporting analytics with statistical and visual representation.

Our Team

Our team comprises key individuals with all the necessary skills and drive to help improve your selection process.

They understand your candidate selection problems and how technology can help.

Alison Callwood

CEO & Co-Founder

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Lee Gillam

CTO & Co-Founder

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Angelos Christidis

Software Engineer

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Mark Hennessy

Executive Advisor

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Joseph Sultana

Executive Advisor

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Our Expert Advisory Board

Our Advisory Board provides us with external perspective, largely focused on how to make SAMMI even more useful to industrial,

academic, government and non-governmental organisations.

Dr. Emily Williams

Academic Lead for Equality, Diversity and Inclusion, University of Surrey. Social epidemiologist

Anton I Botha

Former Head of Talent Selection Innovation at the United Nations / Industrial & Organizational Psychologist / Co-Founder, Antro-Analytics

Dave Mills

25+ years experience in the Recruitment field, Leader and Expert in Talent Acquisition, Development and the use of new technology in HR

Angela Kubacki

Associate Dean for Admissions, Senior Lecturer, St George’s, University of London, Chartered Health Psychologist.

Dr. Paul Tiffin

NHS Phychiatrist & Reader in Psychometric Epidemiology, University of York

Britt Hughes

Held senior HR positions including European HR Director for Google. Fellow of the Chartered Institute of Personnel & Development; experienced NED.

Partners and Pilot Sites


Sammi-Select Ltd is a spinout company from the University of Surrey.

Multiple Innovate UK Grants

Guildford Innovation Awards

Finalists Guildford Innovation Awards 2020 in 2 categories: Emerging Technologies and Young Business of the Year


To discuss pricing in a customisable package to suit your needs, please contact us.

Volume Discount Available.

Contact Us

[email protected]